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A poster showing the Jura Coffee Experience Module and its most important details.

When a design chalenge is put it is always important to find out what the actual problem is and where you can find solutions. to Visualize this for Jura Ruben Kruiper, and me made a storyboard of the process of getting a cup of coffee in a car dealership.

The final design of a line of cups for the Jura Coffee Experience Module. drawn using Sketchbook Pro.

line drawing of the cup design to show the way the wood part is clicked onto the glass.

A close-up of the module top. This shows the new design for the coffee maker and the accessories.

This film is made to capture the experience of drinking Jura coffee. The Swiss mountains, the exquisite taste and state of joy Jura serves the customer.